Today, we are joined by Robert Glazer.

Robert Glazer is a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker. He has a passion for helping individuals and organizations build their capacity and elevate their performance.

Bob is the founder and Board Chairman of global partnership marketing agency Acceleration Partners and was the co-founder and chairman of BrandCycle which was acquired by Stack Commerce and TPG.

Bob has significant experience in leadership, affiliate & partner marketing, customer acquisition, e-commerce, and direct-to-consumer marketing, including experience with M&A on both the buy and sell side. He has served as a board member and advisor to many high-growth companies in the e-commerce and marketing verticals.

Bob shares his ideas and leadership insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 200,000 individuals and business leaders across 150+ countries. He is a #1 Wall Street Journal, USA Today, and international bestselling author of five books: Elevate, Friday Forward, Performance Partnerships, Moving to Outcomes, and How to Thrive in the Virtual Workplace. He has also been a columnist for Inc., Forbes, and Harvard Business Review, and hosts the Elevate Podcast, a top leadership podcast for entrepreneurship in more than 20 countries.

Bob speaks globally to companies and organizations on themes related to business growth, leadership, culture, building capacity, and partner marketing and has spoken on the TEDx stage.

In this conversation, Robert explores how discovering and articulating your core values transforms both personal and professional leadership. He shares his own journey from patchwork leadership to values-driven success and provides practical frameworks for identifying the deeply embedded principles that should guide every major decision in your life.

Key topics include:

-How core values shape decisions in both personal and professional contexts

-Why most people feel their values but can't articulate them consciously

-Robert's epiphany moment and the transformative impact of discovering his core values

-Why the parable format makes self-discovery more accessible and relatable

-How leaders unknowingly operate from unexamined values with problematic consequences

-The disconnect between stated values and actual behavior in organizations

-Why great cultures don't try to appeal to everyone and should repel poor fits

-How childhood experiences shape adult core values and leadership styles

-The big three life decisions: choosing a spouse, career, and community

-Why values alignment matters more than identical values in relationships and organizations

Whether you're leading teams, making career decisions, or navigating personal relationships, Robert's insights provide a practical roadmap for discovering your core values and using them as an internal compass for better decision-making and authentic leadership.

Robert Glazer's Book, “The Compass Within”: https://a.co/d/8iI0iqt 

Robert's Newsletter, Friday Forward: https://robertglazer.com/fridayfwd/ 

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Website and live online programs: http://ims-online.com

Blog: https://blog.ims-online.com/

Podcast: https://ims-online.com/podcasts/

LinkedIn: https://www.linkedin.com/in/charlesgood/

Twitter: https://twitter.com/charlesgood99

Chapters:

(00:00 ) Introduction

(01:00 ) Tool: How Core Values Shape Personal and Professional Decisions

(02:30 ) Technique: Robert's Journey from Patchwork Leadership to Values-Driven Success

(04:30 ) Tip: Why the Parable Format Makes Self-Discovery More Effective

(09:00 ) Tool: Leading Authentically by Articulating Your Values to Your Team

(14:00 ) Technique: Enron vs Netflix - When Stated Values Don't Match Behavior

(18:30 ) Tip: How Childhood Experiences Shape Adult Core Values

(20:30 ) Tool: Using Behavioral Questions to Assess Values Alignment

(23:00 ) Technique: The Big Three - Spouse, Career, and Community Decisions

(24:50 ) Conclusion